Gender Equity in Math and Science Essay -- Essays Papers

Sexual orientation Equity in Math and Science From the examination I have perused while there is a difference on when and the amount of a sexual orientation hole exists in math and science, there is unquestionably a value issue that requirements tending to. There is by all accounts a plenitude of data about value issues and as a future educator I feel that it is critical to look at these issues. In the event that sexual orientation value issues exist in today's’ study halls for what reason do they and what should be possible to help right it. All that I've perused so far states that a sexual orientation hole exists in science, while sentiments about math differ. I found a paper on the Internet from the National Center for Education Statistics called â€Å"Trends In Educational Equity of Girls and Women.† Using data from NAEP this source expresses that somewhere in the range of 1973 and 1994 scholastic accomplishment of females in math was about equivalent to guys (NCES, 2000). The NCES report expresses that females and guys take also testing scholastic courses (2000). Bread cook (2001) anyway composes that exploration shows that there is a slight female prevalence in primary school and center school and a moderate male predominance in secondary school in math and science. Dough puncher (2001) explored sexual orientation value in talented basic understudies in grades 4 and 6. After his examination he reasoned that â€Å"gender significantly affected the exhibition of high performing understudies in grades 4 and 6â €  (Baker, p.134). Dough puncher detailed a slight female prevalence in connection over execution in the territory of math calculation which is reliable with different investigations he has perused, yet Baker found that guys were unrivaled in the comprehension of math ideas and applications which is conflicting with past discoveries (2001). From perusing our reading material the... .... Science Education, 84, 180-192. Kahle, J., and Lakes, M. (1983). The Myth of Equality in Science Classrooms. Diary of Research in Science Teaching, 20, 131-140. National Center for Education Statistics. (2000). Patterns in Educational Equity of Girls and Women. Recovered March 16, 2001 on the World Wide Web: http://nces.gov/pubsearch/pubsinfo.asp?pud=2000030. Sadker, M., Sadker, D., and Stulberg, M. (1993, March). No nonsense? Making a Nonsexist Classroom. Teacher, 44-46, 67-68. Sanders, J. (1997). Instructor Education and Gender Equity. (Eric Document No. ED408277). Internet: http://ericir.syr.edu/plweb-cgi/obtain.pl. Recovered March 16, 2001. Reys, R., Lindquist, M. Lambdin, D., Smith, N., and Suydam, M. (2001). Helping Children Learn Mathematics. New York: John Wiley and Sons, Inc.

Black Pedagogy

Dark instructional method, or noxious teaching method, is a sort of kid raising or systematic childhood process proposed to ingrain a feeling of social superego inside the youngster, and actualize a protection against their mind. Numerous scholars portray the practices and correspondences related with the idea to be vicious and manipulative. The guardians goals concentrate essentially around sharpening submission and getting ready youngsters for a predominant grown-up culture.The story of â€Å"Little Red Riding Hood† ties in vigorously with dark instructional method. During the eighteenth and mid nineteenth century, a larger part of kids' writing existed as a method of â€Å"civilizing kids as indicated by rigid codes of class conduct. † The young ladies mother intentionally drives her into an instructive circumstance wherein she cannot get out, and at last subjects her to hazardous encounters and inevitable death.The young lady is a quintessential case of the perfect offspring of dark instructional method, with her passionate dutifulness and assurance to complete the moms orders. The moms just necessities serve grave significance as she advises her to remain on the way and not to destroy the nourishment for her grandma, which alludes to the significance of power of family, and unchallenged obedient faithful. The connections between dark teaching method as depicted in Zornado's article and Erika and Thomas Mann's book titled School for Barbarians are exceptionally evident.While dark instructional method related with the eighteenth and mid nineteenth century revolves more around parental oversights, this procedure in School for Barbarians centers around the steadfastness and energy about the fundamentalist fascism under Hitler's standard, and the changes it had on the Nazi Germany instructive framework. Hitlers trusts were to make a fiercely dynamic, and ruling ruthless youth starting an a youthful age.The tutoring frameworks, with their unpleasan t youngsters' accounts and misrepresented world news filled the understudies with a misguided feeling of instruction that permitted Hitler to intensely control the adolescent. â€Å"Heil Hitler! † was said somewhere in the range of 50 to 150 times each day, and it went with anything from a welcome to petition closings. The understudies were vigorously committed to their steadfastness of this tremendous legislative change since they basically knew about no other option.

Brain Processes That Can Influence Attention

Brain Processes That Can Influence Attention Theories Cognitive Psychology Print How Does Attention Work? By Kendra Cherry facebook twitter Kendra Cherry, MS, is an author, educational consultant, and speaker focused on helping students learn about psychology. Learn about our editorial policy Kendra Cherry Updated on May 18, 2018 Air Rabbit/Getty Images More in Theories Cognitive Psychology Behavioral Psychology Developmental Psychology Personality Psychology Social Psychology Biological Psychology Psychosocial Psychology Attention is not just about the things we focus on â€" it also concerns all the things we manage to tune out. We know that attention is both selective and limited in terms of capacity, but how exactly do we filter out unnecessary information and shine the spotlight of our attention on things that actually matter? Many theories of attention tend to concentrate on how we focus our attention  but fail to address exactly how we manage to ignore all the stimuli around us competing for attentional resources. A few recent studies have focused on the neuroscience behind this process, shedding some light on the possible processes that influence how we tune out distractions. Attention at the Neural Level One 2013 study by researchers at Newcastle University suggested that the way neurons respond to outside stimuli impacts perceptual abilities. Lead author Alex Thiele explained: When you communicate with others, you can make yourself better heard by speaking louder or by speaking more clearly. Neurons appear to do similar things when were paying attention. They send their message more intensely to their partners, which compares to speaking louder. But more importantly, they also increase the fidelity of their message, which compares to speaking more clearly. Syncing Brain Regions Researchers from the Washington University School of Medicine in St. Louis found that the brain appears to be capable of synchronizing activity in different regions of the brain, allowing a person to concentrate on a task. The researchers liken the process to using a walkie-talkie - areas of the brain essentially tune to the same frequency in order to create a clear line of communication. We think the brain not only puts regions that facilitate attention on alert but also makes sure those regions have open lines for calling each other, explained researcher Amy Daitch. The study involved looking at the brain activity of participants as they watched visual targets. The participants were asked to detect targets on a screen without moving their eyes and to then press a button to indicate that they had seen the target. What the researchers found was that as the participants directed their attention to a target, certain regions of the brain important for attention adjusted their excitability cycles so that the cycles matched up. Areas not associated with attention showed no such changes in excitability. The authors suggested that when areas of the brain involved in stimulus detection are at a high level of excitability, people are much more likely to notice a stimulus. Conversely, when excitability levels are low in these regions, the likelihood of a signal being detected is much lower. The Brains Anti-Distraction System Another recent study suggests that the brain actually actively suppresses certain signals in order to prevent avoid distraction. The researchers believe that our ability to focus on an object in only part of the attentional equation. Our results show clearly that this is only one part of the equation and that active suppression of irrelevant objects is another important part, explained lead author John Gaspar. The authors also suggest that the discovery of this anti-distraction system could have important implications for psychological disorders related to attention, including ADHD. Rather than attempting to focus harder, those experiencing attentional issues might benefit from suppressing distractions instead. Why These Processes Matter? Why is it so important to understand the processes behind attention? Because we live in a world of distraction. At any given moment, thousands of things might be competing for our attention and our ability to filter out the esoteric and focus on what really matters is important - so important it might sometimes mean the difference between life and death. When you are driving a car through busy traffic, your ability to focus on the road and other drivers while ignoring distractions (the radio, your mobile phone, the chatter of a passenger in your car) can mean the difference between arriving to your destination safely or getting into a traffic accident. As research John McDonald explains, Distraction is a leading cause of injury and death in driving and other high-stakes environments. There are individual differences in the ability to deal with distraction. New electronic products are designed to grab attention. Suppressing such signals takes effort, and sometimes people can’t seem to do it. New research on how the brain handles distractions and focuses attention offers insights into how this process works and gives researchers and doctors new ways of dealing with attentional problems.

Coding a Simple Java Graphical User Interface

Informative Essay Adolescent Gun Violence in America

On an unseasonably cold March morning in 1993, high school sophomore Edward Gillom exited his first period classroom and made his way through the crowded hallways of Harlem High School. After engaging in a heated argument, allegedly over a girl, with Ronricas â€Å"Pony† Gibson and Ricoh Lee, Gillom pulled out a .38-caliber gun and opened fire. Gillom’s shots fatally wounded Gibson and left Lee with a non-fatal gunshot wound to the neck (Washington Ceasefire, 2011 pg 1). The shooting in Harlem, Georgia sparked national attention as one of the first high school shootings and added to the alarmingly high rates of gun violence by adolescents during the 1990s. According to the Virginia Youth Violence Project, forty-two homicides took place in†¦show more content†¦Heller, the court ruled that â€Å"the Second Amendment protects a pre-existing individual right to keep and bear arms†¦including, ‘the individual right to possess and carry weapons in case of confrontation’† (National Rifle Association, 2011 par 4). Although the Constitution gives individuals the right to bear arms, it does not exclude â€Å"prohibitions on the possession of firearms by felons and the mentally ill, or laws forbidding the carrying of firearms in sensitive places†¦or laws imposing conditions and qualifications on the commercial sale of firearms,† (Romano Wingert, 2011 par 13). In recent years here has been much discussion among the nation’s lawmakers and their constituents as to whether or not the Second Amendment is still constitutional; the question is whether or not the Second Amendment should be revised, to prohibit the sale of firearms to those who do not meet certain conditions and qualifications, or even removed from the constitution. According to a national survey of 1,005 high school students, conducted by Vittes, Sorrenson and Gilbert, â€Å"63.7 percent of high school students believe that regulating the sale o f guns does not violate the constitution† (2003, pg 12). In the same survey, 64.6 percent responded that they would support stricter laws addressing the sale of firearms, and 82.2 percent of those surveyed, believe that the government should make and enforce laws making it more difficult forShow MoreRelatedSchool Safety2079 Words   |  9 Pagesacts of violence occurring on a daily basis. American citizens should never have to cope with the negative impact of school violence, no matter how often they hear about the tragedies (Jones, Parents 1). In the past, schools were viewed as a safe place for children to get an education. Recently, the concern over violence in schools has taken a toll on many parents, school administrators, and legislatures (Eckland 1). Studies have shown that there are over 3 million acts of violence in AmericanRead MoreEffects of Reading Comic Books5082 Words   |  21 Pagesscenes. The Bayeux tapestry in Normandy (c1100) has sometimes been claim ed to be an early example of a strip cartoon (Sabin, 2005). A. Rise of the Comic Strip Rodolphe Tà ¶pffer, a Swiss artist, formalised his thoughts on the picture story in his Essay on Physiognomics in 1845 (Comics, 2007). Satirical drawings like Punch in newspapers were popular through the 19th century. In Germany in 1865 the strip Max and Moritz, by Wilhelm Bush was published in a newspaper. Comics as we know now were firstRead MorePopular Culture and Violent Behavior Essay11795 Words   |  48 PagesDeveloped Asia and the United States of America. Despite this easy accessibility of popular culture - film, television, music and radio - to young people, popular culture and adolescence are not mutually exclusive with the effects and the range of mass media affecting one in three adults in America. [3] Thus, the appeal for this investigation was personal and lay in my yearning to discover whether this correlation between violence and popular culture really existed,Read MoreDeveloping Management Skills404131 Words   |  1617 Pagesappear on appropriate page within text. Copyright  © 2011, 2007, 2005, 2002, 1998 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved. Manufactured in the United States of America. This publication is protected by Copyright, and permission should be obtained from the publisher prior to any prohibited reproduction, storage in a retrieval system, or transmission in any form or by any means, electronic, mechanical, photocopying

Ruthless Rsm Mba Essay Samples Strategies Exploited

Ruthless Rsm Mba Essay Samples Strategies Exploited What's more, the essays that follow are most likely to supply comfort, that there's no formula or singular means to craft a thriving answer. It's only natural for humans to become tired physically and mentally. The fact of the matter is that there's no secret formula for successful MBA essays. An MBA is a critical part of my career objectives, and as such plays an important part in achieving my life objectives. We're doing our very best to provide our clients with top-quality MBA essays. MBA essays can be difficult to write, but they are among the main pieces of the MBA application procedure. Your MBA essays are your very best opportunity to sell the individual behind the resume. Our MBA works because of the men and women in the program we have to be certain that each one of the candidates we admit will ensure this continues to be the instance. Its MBA program enjoys a terrific reputation on the planet. Needless to say, MBA students are serious and wish to do their very best. They probably do not realize the amount of writing involved throughout their coursework. The admissions committee is searching for applicants that are dedicated and goal oriented. For each undertaking, I am accountable for selecting the methodology used to acquire the results and for supervising a group of analysts in the conclusion of the undertaking. The assistance scholarship is precisely as it sounds and is for those students that have a funding gap they will need to cover. Where to Find Rsm Mba Essay Samples Finally, it is Durham itself. You get to work directly with a true expert in your topic area which can help you to write exactly what you're looking for. I also can't overstate the value of locating somebody who will offer you honest feedback. When the topic was finalized, the next issue is getting hold of helpful sources of information. It could sound obvious, but it's imperative you really answer the question that's being asked. If this is the case, you know you have answered the question clearly. Rsm Mba Essay Samples at a Glance An important element to notice is that we're always ready to take a look at ways to accommodate candidates during the application procedure. In reality, you may use our sample MBA essay as a way to effectively evaluate how well we can deliver our expert services. In this way, you are going to be in a position to understand better the mindset and approach of your teacher and your inclination to produce the high-scoring essay is going to be optimized. Possessing good essay examples provides the reader an in-depth and on-the-court idea about what a well structured and coherent essay appears like. If you look after these tips, they can provide you a fantastic start towards writing an impressive essay. It is possible to share with your writer what type of sources they need to use in the paper. Moreover, our English-speaking writers make sure every order has original content and a suitable structure. Such essays could also consist of failure essays or essays that ask you to speak about an ethical dilemma that you could have faced. Keep in mind, an admission essay sample may be good way to find out more about the writing procedure and understand the task better. To assist you have a less difficult time in writing an MBA essay, utilize an essay outline so you may easily organize your thoughts. In the event you find any of the aforementioned applicable, note down the options and consider again in the event the optional essay is a strong constructive add-on to your candidacy. There's quite a few essays completed by them. In whatever kind of essay that you will need to write, the essay format stays the same. The essays are intended to present a distinctive picture of you. Let EssayEdge help you compose an application essay which gets noticed. The XX office building is just one of the most essential achievements of my company. Candidates will need to apply via an on-line application form. Thus, they need to be willing to look at more than just the bottom line, while still ensuring the bottom line.

Understanding the Impacts of Medical Tourism Health Human Resources

Questions: 1. a. Discussthreedifferent methods you used to determine that there is both a need as well as an existing global market for these products and/or services. b. Explainonecompetitive advantage that the company will gain by offering these new products and/or services to a global market. c. Discusstwoinherent risks associated with launching the new products and/or services to a global market and how to minimize these risks. 2. Discuss the customer relationship management (CRM) software system you prescribe to track product and/or service inquiries and sales. a. Explain how the information generated by the CRM software will be used to continue to drive CRM practices and track sales in a global market. 3. Discuss atleastonedistribution channel for the two new products and/or services. a. Analyze key considerations for entering a global market (e.g., regional trade alliances, agreements, environmental forces). b. Analyze how the global supply chain may affect the product or service. 4. Discuss a major pricing strategy (i.e., cost plus pricing, competition-based pricing, break-even-based pricing, penetration-based pricing, premium pricing) aligned to your products and/or services position within the overall market strategy of the global marketplace. a. Identify costs associated with developing and launching the new products and/or services. b. Evaluate consumer acceptance of the price set for the new products and/or services. c. Evaluate competitor prices for similar products and/or services. 5. Discuss the promotional strategy you will use to promote your products and/or services in a global market. a. Identifytwomass media andtwosocial media channels you would use to promote your new products and/or services in a global market. i. Justify why you chose these channels based on market segmentation (e.g., demographics, psychographics, behavioral characteristics) Answers: Introduction This article will talk about cosmetic surgery and cosmetic medical tourism. Cosmetic tourism and non-surgical treatment are the talks of the generation. Everyone believes these services can make them more attractive. The movie actors and TV personalities are using these services. People have been influenced by their activities. These new treatments and posture correction are becoming popular. Plastic surgery experts are experimenting new ideas to fulfill the dreams of ordinary people around the globe (Turner, 2012). Med Tourism Corporation is a growing cosmetic tourism company. It has opened several clinics and service contracts with best hospitals around the world. They are targeting a global audience by giving best service and facilities. Tourism firms have introduced many packages, which are proving invaluable. The pricing strategies they are using also managed to influence clients further. Pricing strategies like psychological pricing, discount pricing, offer pricing and special pricing have proved accessible to the clients. Over the last few years, much improvement in the patient count has been drawn (Uchida, 2015). Discussion: 1. Medical Cosmetic Tourism A) Three different methods: Medical cosmetic tourism is a fast-growing industry all over the globe. In the US, there are several healthcare companies doing business. Some of them have extensive healthcare facilities and have branches all over the world. In this article, the discussion will be done on Medical Tourism Corporation of US. Med Tourism Corporation has their branches in as many as ten countries. It has collaborated with some of the finest plastic surgery experts from these countries. Doctors from medically advanced nations like Taiwan, Korea, India, Thailand, Canada, Mexico, Spain, and Belgium are working with Med Tourism. Med tourism has used some methods to evaluate their business in this industry (Turner, 2012). This method is CLV or Customer Lifetime Value Analysis. Med Tourism has been analyzing their customers CLV for treating them better. Second, Tourism firms are using non-surgical treatment procedures to attract clients from different regions. Many of the patients were reluctant to go under the knife, so this company has identified their fear correctly. They are giving healthcare suggestions and own guidelines to explain all the queries of clients. Customers who have used med tourism's non-surgical treatments are returning to use other cosmetic treatment also. The Satisfaction levels of clients are good enough to suggest why Med Tourism is one of the leaders in US market. Third, Med Tourism has configured the value chain of multiple cultures. Customers had their reservation to travel outside their countries. Med Tourism, therefore, has opened their medical centers in every continent. In Asia, the rise of cosmetic treatment has been remarkable. That is why Med Tourism Corporation has ma de their branches in India, Thailand, Korea, Taiwan, and other Asian countries to capture the market. They have appointed the best doctors from these regions in the hospitals and clinics (Uchida, 2015). A method for growing medical tourism business would be four Ps of marketing. It is also known as marketing mix model. Product, Place, Price and Promotion are the four parameters. Product has to be matched with the requirements of clients in international market. A medical tourism company needs to make their service so good that clients cannot complain about it. Price should be more friendly and compatible to the global clients. Place is another parameter which sets the benchmark for any company. Med tourism has managed to float its wing in Latin American countries, Asian and north American countries. Promotion is the most important tool for the creative team of a company. Med Tourism has set the promotion in such a way that customers can immediately attract to their service facilities. Another one method would be SMART technique. In it Specific, Measurable, Attainable, Relevant and Timely are the parameters. Med Tourism has managed to attain their specific goal of reaching its relevant limit of measurable clients throughout the world. Thewo decades, they have outsmarted other similar business companies to take a pole position. B) Explain one competitive advantage There are many competitive advantages in this industry. One such is the innovation of new techniques and services in medical cosmetic surgeries. The US is a global leader in the medical field. They have several multi-facility hospitals. Med Tourism has developed new services that are not available in other countries. Treatments like chemical peeling, blepharoplasty, otoplasty, labiaplasty, spider veins and thread lift are some innovations they are offering. The businesses of medical cosmetic tourism have embraced medical cosmetology and medical tourism, which are the world's fastest growing industries. The channels of customer awareness are increasingly diversified and matured (Asi, 2013). C) Discuss two inherent risks There are some inherent risks associated with launching new products to a market. The two possible inherent risks are associated with customer safety and service quality control. Customer security is a risk factor related to clients traveling outside their country for treatment. People from developed countries are willing to go anywhere to get the best facility. They can afford the best care as they have higher income and an oversea trip comes as an opportunity. However, the clients from third world countries and underdeveloped countries cannot risk it. They fear for safety in the treatment they have applied for. Another risk is service quality control, so the need of the hour is to collaborate with government and to get their support in cosmetic medical care. Collaboration with tourism firms should be a goal too, so that clients would not facing difficulty regarding travel guide. In order to minimize these risks, Med Tourism has taken corrective measures to protect the risk areas. T hey have collaborations with government, tourism companies, and they have opened their hospital branches and clinics in several countries to help customers minimize their travel time. 2. The customer relationship management (CRM) software system A) CRM software Medical service companies should use the customer relationship management (CRM) software system to track down the requirement, inquiry and sales. It is advised that Med Tourism should use Microsoft Dynamics GP and Microsoft Dynamics CRM software to track down the element. The medical industry and hospital industry are using IT as a tool with an immense effect. Top pharmaceutical companies are already using CRM software for enjoying an edge over others. This software has helped to attract more and more customers. As it isknown, clients get attracted to eye catchy technologies, which are why the technological upgrading proved vital.It is highly effective to track down customer base, sales, market share and requirements of clients (Asi, 2014). B) CRM Information The information generated by these software systems will continue to drive practices and track sales in the global market. Many cosmetic medical organizations have been remarkably successful in attracting more patients from all quarters. It is partly due to innovative medical expertise and equipment. They are getting a technological advantage over others in customer relationship management and appointment follow up. They are maintaining the lead in premium healthcare range without applying in pricing strategy. Software dependence would increase the service quality. In an industry where human capital is an invaluable resource, a well-oiled IT infrastructure can give a tremendous impact on cost controlling and patient care. It would also increase employee productivity and overall competitiveness.The distribution channels are well constructed these days. Companies have successfully orchestrated the link between tourism service and medical practices. Over the few years, the growth in thi s sector has been phenomenal. This suggests the effectiveness of the method.iGlobalcare is an integrated platform which supports medical tourism and medical referrals. They have their enterprise facility method for interacting with health tourists and patients. Med tourism has managed to take their service to a level that they are doing collaboration works with IGlobalCare. The web based CRM module allows business entering customized content, such as any number of health tourists, doctors information, and hospitals and Health care facilitators. It also supports the network between the hospitals with the tourist. 3.Distribution Channel Medical tourism has been growing under the guidance of travel community. Med tourism has their distribution channel adamant. It has been very successful in managing channel distribution to attract more and more customers. These tour companies are simply a conduit between patient and service. They see it as other packaged tours. This is becoming very helpful to both the healthcare industry and tourism industry. Med Tourism need to invest in its distribution channel every time to maintain its position. They need to connect with the thought process of overseas providers in a safe and profitable manner. Every other company in the market is now investing in their distribution and logistics channels to cut off the intermediaries. They are making collective awareness marketing programs and advertisements. They are planning to do everything themselves. Center for Disease Control and Prevention (CDC) has reported that up to 750,000 residents of US travel abroad each year for health issues. At least 2,000 people Google searches about medical tourism through the internet. Therefore, Business to Consumer Channels (B2C) is crucial for a start-up business growth. Google is the number one ranked site to connect to customers' network worldwide. Business to Business, Channels (B2B) will come along once the business foundation has built. A) Key Considerations The key considerations for entering the global market are environmental forces, trade alliance, etc. Med Tourism has successfully derived all the necessities to get into the world market. Their mission is to treat patients globally and to make happy global tourists. They have managed to break the trade alliances by engaging them in the business. Med Tourism has got their success by making super-facility hospitals and clinic around the world. The environmental barriers of political and legal factors have been carefully monitored. They were helped by US government backing, thus enabled them to get a direct entry to everywhere. They also identified the need for patients by proper identification techniques. B) Global Supply Chain Global supply chain might affect Med Tourism in future. If other US healthcare companies start to give better and reasonable service, then it might affect the business of Med Tourism. Touring issues, delay in the journey or lack in quality of duty might come as credible threats. Supply chain management and logistic should be fully supervised. Proper identification and self-actualization can help to fight these threats. The quality of product and service should never be compromised. Decline in service quality or unnecessary price hike on duty should be avoided. Supply of high quality product in branches of other countries should be monitored.The emergence of global supply chain has helped to counter many growing challenges. Every medical tourism company has managed to develop well-oiled supply chain team. They are fighting it out with each other to be the market leader in US. 4. Major Pricing Strategy Med Tourism is giving their clients reasonably priced packages. It is cost saving for them too, as they have collaboration with top doctors and professionals and travel partners. Attractive packages with a medical trip, which they are affording, are quite likable for patients. They are giving hotel accommodation, pre and post checkup, airport pickup, English speaking help managers, hospital stay and surgeons fees in one assembled package. Med Tourism has introducedseveral tour packages; they have done it in a way so that anyone can use their service. They have arranged the packages in a reasonable rate as a ploy to be the business leader in their territory. Med tourism has different price packages that would help even the patients from poorer countries. New technologies and techniques for more improved treatment procedure have helped the customers more than anything (Holliday Bell, 2015). A) Costs Associated with Development and Launch Consumers around the world have been attracted to Med Tourism. Med Tourism has created a uniform rate so that clients from the different part of the globe can avail the service. Patients from Asian countries have outnumbered others in availing cosmetic services. They are attracted by the service quality they are getting at a nominal rate. Weight loss surgery, hip replacement, knee replacement, facelift, spinal disc replacement, dental implant and bypass surgery are some of the services they are giving at a cheaper rate than others are. These packages range from 3,500 dollars to 12,000 dollars. Med Tourism hasdeveloped several cost effective methods to margin out their competitors. Their main contribution is that they have arranged similar price packages for global patients (Iorio, 2014). B) Consumer Acceptance of Price On the other hand, other firms of similar interest have set their price at higher rates. Competitor pricing strategies of other companies have helped Med Tourism in attracting more clients. Other companies have their price ranging from 4,500 dollars to 12,500 dollars. This is quite high from Med Tourism. Not only this, the assembled package does not include so many facilities like a personal manager, airport pick up, etc. The clients are getting better guidance from doctors as the best cosmetic surgeons are contracted with Med Tourism. Med Tourism also has numerous service facilities, which are unique yet accessible. Uniform rate would help them more to attract customers. In recent years, the client rate has been grown tremendously. Consumes have also accepted the price ranges of their service packages. These attractive packages are more useful for the clients treating for major skin diseases (Snyder et al., 2013). C) Competitor Prices Pricing strategies like money saving, added benefits, psychological pricing and discount pricing are the principal strategies used by Med Tourism. Currently, they are giving 75% discount on the gastric sleeve 70% discount on spinal disc correction, for face-lift they are giving 70-80% off. Other medical services are also very affordable as if they are giving 90% off on bypass surgery. In branches of other countries, too they are offering a similar discount. Psychological pricing like $ 699 on dental care can hit the psychology of patients. Added accommodation of relevant guideline, direct consultation with the doctor, loan options, passport-visa assistance, and global network are giving new reputation to the brand. Med Tourism has screened best hospitals in Belgium, Spain, Costa Rica, Thailand, Korea, and India. Med Tourism has proven record of accomplishment, doctor's credentials, international accreditation and joint commission international, which others are lacking. The customers have also impressed by the business plans. Many clients around the world from different areas have used the services to good effect. The statistical Data from the American Society for Aesthetic Plastic Surgery shows the average for surgeon's fees for facelift was $6,629 nationally. The facelift cost is $4,124 in Belgium, $5,691 in Spain, $3,232 in Thailand, and $4,780 in Mexico. The cost savings for medical tourists seeking healthcare abroad can be significant. For example,a knee replacement would cost $30,000 in the United States, hospitals in India would only charge $12,000 and hospitals in Singapore charge $18,000. Cardiac surgery that costs only $4,000 in Apollo Hospital in New Delhi, India would cost $30,000 in the United States; a partial hip replacement that costs $8,000 to $12,000 in hospitals in Argentina, Singapore or Thailand, the United States charge double the price(Sinicropi, 2014). 5.Promotional Strategy A) Mass and Social Media Channels Media plays a vital role in branding and product promotion. Media types like mass media and social media have the largest role in Promotion. Social medium nowadays is most influential to the young generation. Med Tourism can use Face book and Twitter for engaging clients in getting regular updates, details, discount and latest offers. They can check the new facilities which are coming and who are the doctors assigned at that particular time. The media choosing is a vital aspect. The media has played a defining role in the development of any successful business plans. This particular company has used psychological pricing strategy perfectly. Med Tourism has used social platforms and digital media for brand endorsement. Advertisement in social media, creating a Face book page and online service website as well as e-commerce portals can get huge success. Mass media caters to anywhere in the world TV, magazine, radio, journals can be effective to attract more and more audience. New paper ads can be dynamic if right promotional tactics are used. People from the subcontinent, South Asia are the ones who are exposed to social media. They can be attracted easily by social ads. Printing ads, Television commercials, health-related programs could reach to the mind of the patients (Altinay, 2015). i) Justification of Media Channels Market segmentation should be done appropriately to target the audience. Demographic, geographic, psychographic and behavioral segments are the segments that need to be checked. Demographic parameters to be used to identify the per capita income, some heads, people per square km, etc. Behavioral segments to be done to analyze customer behavior in a region how they behave in a particular situation. Ethnicity, culture, and religion also play a role in human behavior. Med Tourism should print or make ads and made promotions according to the choice and preference of the mass. The wordings and catch lines can influence the choice, so particular experiment and homework need to be done to utilize psychological factor. Geographic segmentation should be done to attract the people to that particular state. Like the US, people may not be drawn to the ads, which features celebrity from another country or doctors from other nations (Iorio, 2014). B) Sales Promotion Activities Promotional events influence more to the clients. Game shows, reality events, sweepstakes, contests, coupons, offer code, goody bags can immediately affect individual preference. Med Tourism can apply coupon codes and game shows based on medical related topics and win a chance to consult with favorite doctors can be useful. Med Tourism is a healthcare company so these kinds of ads can be most influential. These tools will be unique and beneficial to increase the sales volume. A company like Med Tourism that enjoys greater acknowledgment from clients globally can add more dimension to its glowing profile by using these tools (Lunt, 2014). Conclusion: It can be concluded that cosmetic medical tourism will be a major sector in future. The increase of health-related issues in people and ever-growing pollution level is alarming. Med Tourism is going to the right direction to penetrate the clients taste. Their various projects and programs are a key factor influencing their rise. They are targeting the mass from different continents. Med Tourism has been successful in their plans. They are giving multiple facilities in one package. Price saving is their mission, which is foremost for targeting the mass. Reasonable pricing strategy and access to best doctors are helping them to surface to the top chart in the US. However, some areas need proper identification. CRM software would be beneficial for reforming the profitability and identification of the customer. It will reduce the operation cost also. Many companies are using different CRM software, which caused their rise. A money making a brand like Med Tourism can add their market share if they manage to develop their IT support system. Mass media and social media are the two tools that if use to good effect can cater to larger audience. Segmentation of clients can target more and more customers. References: Snyder, J., Crooks, V. A., Turner, L., Johnston, R. (2013). Understanding the impacts of medical tourism on health human resources in Barbados: a prospective, qualitative study of stakeholder perceptions.Int J Equity Health,12(2). 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