Dialog GSM Is A Major Player In Telecommunication Marketing Essay

Dialog GSM Is A Major Player In Telecommunication Marketing Essay Marketing mix is a tool to achieve organisation mission, objective, and other benefits with that organisation satisfy their customer needs, face competition etc. Marketing Mix is used differently between different target markets. For service sector marketing tools include another 3 elements, which are, People In a service sector organisation is not providing goods therefore organisation tends to provide a quality customer service. The organisation staffs are the key factors in service organisation. Eg: Express common culture Process Process is expressing that organisation working effectively. And attract customers through a fast service. Eg: In a bank, sending new credit card automatically when old credit card expired Physical Evidence Physical evidence is a tool to customer to judge about the organisation through outlook of the overall service. Eg: Packing Dialog Dialog GSM is a major player in Telecommunication service in Sri lanka. Its started in 1995.currently dialog expand its network to other services which are, Mobile network Land line Television Broadband Investment Now the dialog plc is one of the largest listed companies on the Colombo stock exchange in terms of market capitalisation. As per their mission, vision and their statement (The future today) the management build a strong brand name through a better service within ten years. Dialog and P7 The Dialog GSM is a service provider therefore it has to use P7 tools to achieve their group gaol. When analysis the past activities of this company It used all P7 to cover all the market segments. Dialog has segmented their network service according the customers revenue which is mainly delivering through the package. These packages are segment aver all population according their income. Dialog came through a penetration policy to capture the market. And currently it use same low level price system to keep a strong barrier to new comers. Sri lanka is a development country and the inflation is high therefore price is a key instrument to operate long term. Earlier mobile phones were used by rich people in Sri lanka but Dialog break this practise and introduce gsm system and provided quality mobile phone with affordable price. Package system, Pre-paid Post Paid Marketing mix Dialog segment their market their network and provide service according the segmentation. Promotion is different according the market. Mostly this company promote package because it is suitable for most of the customer Dialog provide, Free ring tone Free emergency calls Free call dictionary 3G etc Dialog use personal promotion as well http://mayuonline.com/eblog/wp-content/uploads/2008/09/kit_per_second_ad.jpg Dialog captures the market through a better promotion. And they introduce new packages according the seasons. Prices are depends on the packages. Dialog covers the island through a better distribution channels. Every where customers can contact dialog dealers. Customers can buy new mobile sim through dealers or through web. Customers are connecting through a best customer service. Customer can contact directly through a free call from their mobile phone. Dialog split the market but mostly their target is medium revenue level customers. Through that they control 75% market share. Dialog BOD use their marketing mix well from the start. Dialog advertisement include, Personnel selling Advertising Sales promotion Publicity Market mix with some different Dialog GSM is currently doing well in everything but the marketing department and other departments have to be ready to face future competition, Eg: New competitor enters in to the telecommunication market. Current marketing mix is usable to manage current competitors but now more foreign investors are planning to invest in Sri Lanka because of peace and opportunity. Foreign competitors are full of capital as well as in new technology. Dialog introduces new ideas but that is not more enough to compete with future. Product/Service Product is well known to customers. And it is easy to use than other network. Now Dialog has to influence the people who are in out of the country. Therefore Dialog has to identify the new technology which is used by worldwide network companies eg: Virgin mobile Dialog has to cover the whole Island and other Sri lankan citizen who are out of the country Eg: Student. Therefore It is better to invest from now .For that funds allocation and capital investment activities are needed to achieve a certain level improvement in product level. Place Dialog uses all the distribution channels to promote their telecommunication. They need to keep in touch with environmental changes. Dialog can use more e-system to communicate. Price Currently Dialog doing a better price cut promotion but still customer expect more therefore it can lead to new competitors to enter in to market. Dialog can still do market penetration to capture the balance market and dialog has to maintain same customers therefore maintaining price system is important to development country. Dialog has to consider shareholder expectation level to set the price Promotion Dialog is use all the promotion methods there is no doubt about their promotion levels. They have more chances to advertise because the dialog group has television and graphic company. People Dialog staff expresses a common culture and which is described as a strong culture. Staff well trained. Human Resources department is doing well. But still there is a space to improve their service. Sometime customers are waiting to contact. It can reduce through adding some quality staffs. Conclusion Marketing mix is very tactical instrument which has to be used in technical ways. In an entrepreneur company marketing mix is handled through experience but in a large company such as Dialog GSM management has to clearly guide it through decisions. At the same time marketing mix helps to a company to successfully position in a market. Marketing mix can use from a small organisation to large organisation to verify their main product and sub products in same market condition or different market condition.

Compare and contrast the stories of Roald Dahl and Sir Arthur Conan :: English Literature

Compare and contrast the stories of Roald Dahl and Sir Arthur Conan Doyle Show how each writer creates a sense of mystery, And uses character description, themes and vocabulary to make an effective short story. In this assignment I am going to compare and contrast the stories of Roald Dahl and Sir Arthur Conan Doyle, I am going to show how each writer creates a of mystery and uses character description, themes and vocabulary to make an effective short story. I have read the Lamb to the Slaughter and Roald Dahl wrote it. I am looking at the similarities and differences. The story is about a police officer and his wife. The police officer came home from work and was very tired. She offered him tea he told her he didn't want any. Normally they eat out on a Thursday but this Thursday was different. The man drank drink after drink The man tried to tell the women something but she thought he was going to say something bad so she ignored what he was trying to say. Then the women went to the cellar and got the biggest piece of lamb she could find. She walked back up the stairs and hit him very hard on the back of the head. He fell to the ground. Then she thought what have I done? She walked out the house and went to the shop to buy some vegetables and pudding for her dead husband. She was trying to put on a brave face but it was hard. When she got in she phoned the police and they soon came round. They started asking her lots of questions. They searched the house for the murder weapon. They could not find it so she offered them tea. The Police eat the evidence. Mary has a sense of humor she's caring and loving. She has a split personality; she's both weak and strong. Patrick is a police officer. He likes his drink. He is very cruel to Mary. The detectives are not very good at the job. They are stupid. They drink Patrick's whiskey. They even eat the evidence. The tension was very high was Mary going to get found out or want she? The evidence was cooking in the oven. I thought the police officer was going to find the piece of lamb. It was a big piece of lamb. We didn't find out what Patrick was going to say because she didn't want to know. She thought it was going to be some thing bad. When Patrick comes in he is quite and drinks a lot of drinks.

Rational Choice Theory Essay

With the exception of a person who has a severe mental disability, every human thinks and weighs out the benefits and the consequences of a crime they are about to commit. People do not get as much credit for committing a crime as they should and this can result in getting a lesser punishment. Rational choice theory states that law violating behavior is the result of carful thought and planning. This theory has been used by many scientists to try and get a better understanding on why people make the choices they make. The main concept of the theory of rational choice was brought up by a man named Cesare Beccaria and Jeremy Bentham which influenced the criminal justice system greatly giving scientists a new way to look at the criminal mind. Beccaria mainly looked at rational choice as a free will in a way; Ones ability to make choices based on certain factors. Beccaria’s original concept was declined by the end of the 19th century. Later in the 1960’s a man named Gary Becker said that other that people with a severe mental illness, an individual makes a decision by looking at the good and the bad possible in the outcome of a decision. Rational choice theory denies any type of reasoning for an action other than that people weigh out possible outcome. The theory states that any and all law violating behavior should be looked at as an individual that makes a decision based on their situational factors such as valuable items, money or living necessities. Crime is directly related with the choice of an individual. Rational choice theory is currently a strong bias in the decision making process in the court system of the United States. When a severe crime is committed most investigators and lawyers tend to look for a medical answer. Now why is it  that they’re not looking at what they did and understand that it wasn’t just a medical issue generating the outcome by itself? Scientists will look into what could physically or psychologically cause an individual to commit such a crime. Lawyers don’t want to actually find out what the medical condition is to help the criminal; they want to find an excuse that will make a judge really think about giving the criminal a lesser punishment. If a lawyer gets paid based on their defendants punishment being lesser they will find even the slightest excuse possible for why they did what they did. Let’s look back to the murder trial in 1979 where Dan White, a former police officer, was accused of murdering two people. In court the defense claimed that White was suffering from a mental lapse brought on by a series of events in his life that left him temporarily insane. They also related the fact that he had been eating junk food to the murders saying that he had diminished capacity. When they claimed it was due to diminished capacity they said that he could not think critically due to the junk food. With this defense he actually got a lesser offense. He was initially accused of murder but only got manslaughter. This completely takes away the fact that he was using his own critical thinking to commit this murder. The court actually believed that he was not in control of the situation. These days when someone commits a well-planned and though out crime such as a mass murder or a shooting, the only thing the individual would have to do in court is plead insanity and they get a lesser sentence which takes away the deterrence of punishment. If you look into the shooter in Aurora, Colorado you can see exactly how well he planned out this mass murder. The gunman bought mass amounts of ammunition online and in stores. He obtained tear gas, masks, and all necessary items to commit a mass murder. He had his apartment wired to kill any law enforcement or investigators who entered. This was a well-planned murder where he had a specific location, at a specific time, with specific weapons. A lot of people may look at this and think that it was a well thought out murder and some will look at it and actually think that this is because some mental illness and was not entirely his fault. He is in court and is pleading not guilty due to insanity but just recently they uncovered sea rches from his computers and smartphones. The main focus of his search history was â€Å"rational insanity†. He had actually planned out how he was going to get away with this crime after he was caught and in court. Luckily with modern technology investigators were able to find out all of the planning that went into this murder or the case could have ended up like a lot of cases where they plead insanity or something else that would give them a lesser sentence and in a way get away with murder. This is definitely a man who has serious problems but he is in fact a very smart man with a well thought out plan that could play out in his favor. The shooter looking up the words â€Å"rational insanity,† shows that he looked at the potential consequences before he committed the crime. He obviously thought that he could commit this crime and cover it up with a mental condition. When you look at cases like this you start to realize what people are actually capable of. Yes we are all humans and have minds of our own so why do we look into making it easier on a criminal who is trying to wipe out as many humans as he can taking lives? People make rational choices about everything they do. People will think about the crime they are about to commit. They will make a choice on their own and it should be put on no person or condition, but on them. Rather than what the shooter did in the Aurora, Colorado movie theater shooting some people look at the possibilities of them getting away with the crime. Most people who commit crimes such as bank robbers or any thieves most likely think about the possibilities of them getting caught versus the possibilities of them getting away with the crime. To do this the criminal must look into the crime deep enough to be able to weigh out exactly what they will need to do to complete their task flawlessly. Criminals will look at the crime they are planning as sort of a challenge in a way. If they can complete the task successfully they will get some sort of pleasure out of it. Whether it is stealing a small item from a convenient store or stealing hundreds of thousands from a bank or jewelry store the criminal with have a well thought out plan to make it successful. They usually know exactly what the punishment could be and also how serious. Depending on the criminals living situation this could affect the choice that is made. Rational choice is a strong topic studied today in the criminology world.  Scientists are always finding reasons and sub theories to add into rational choice. Rational choice theory doesn’t directly explain reasons why people make the decisions that they do but it explains that deviant activity when violating a law is aimed directly at the individuals thought process. The United States should continue to carryout trials with the rational choice theory to help prevent criminals from taking advantage of pleading insanity for a lesser sentence. Work Cited Articles: Draper, E. (n.d.). Theater shooting suspect’s computer used to search â€Å"rational insanity† – The Denver Post.Colorado Breaking News, Sports, Weather, Traffic, Jobs – The Denver Post. Retrieved October 15, 2013, from http://www.denverpost.com/breakingnews/ci_24282613/theater-shooting-suspect-did-computer-searches-rational-insanity Gado, M. (n.d.). The Insanity Defense — Twinkies as a Defense — Crime Library on truTV.com. Crime Library. Retrieved October 15, 2013, from http://www.trutv.com/library/crime/criminal_ Books: Siegel, L. J. (2010). Criminology: the core (4th ed.). Belmont, CA: Thomson/Wadsworth. Eriksson, L. (2011). Rational choice theory: potential and limits. Basingstoke: Palgrave Macmillan. Samenow, S. E. (1984). Inside the criminal mind. New York: Times Books.

Benihana Simulation Analysis - 2597 Words

[pic] ASSIGNMENT FRONT SHEET Course Title: M921- Managing Service Operations in the Evolving Business Environment Faculty: A. Gervaix Student Class: MBA - group B Assessment Title: Benihana Simulation Analysis Due Date: September 21, 2012 Due Time: Midnight Word Count: Statement of Authorship I certify that this assignment is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the work. I also understand that under no circumstances should†¦show more content†¦In this scenario, the writer decided to select the most minimize waiting time to decrease costs. The option of 45 minutes for open to 7 pm, 45 minutes for peak time and 70 minutes for 8:30 pm to 10:00 pm gave the most night profit as $220. This strategy allowed the customers of pre-peak time and peak time to finish their dinners in the shortest period and also increased the restaurant’s throughput time. Meanwhile, the average dining areas capacity utilization achieved 53.14%. The fourth challenge asked the writer to select the best advertisin g activities. At first, the writer decided to spend the advertising budget of 1.5x normal budget with using awareness building and opening at 5 pm, the profit was $203.57. However, the nightly profit increased to $362.42 through the least advertising budget which was only 0.2x normal budget while the opening time remained the same. Afterwards, discount promotion generated the least profit by using different types of advertising budget, and even generated negative nightly profit while the budget was normal. The last campaign was happy hour. After a series of attempts, the writer found out that the best strategy for advertising was the selection of happy hour that opens at 5 pm with 2x normal budget as a result; the nightly profit reached $515.60. Moreover, when spent less on advertising (only 0.2x normal budget), it spent lessShow MoreRelatedBenihana Simulation Analysis1338 Words   |  6 Pagesï » ¿Benihana Simulation Analysis Harvard Business Publishing has created a computer simulation to replicate the operations management decisions facing Benihana. Benihana is a teppanyaki style restaurant franchise that focuses on bringing a theatrical dinning experience to its patrons. The layout of the restaurant consists of two seating areas: the bar and the dining area. The goal of this  simulation is to maximize utilization, throughput time and  the nightly profit using different batching, bar sizingRead MoreTask Instructions897 Words   |  4 Pagesrestaurant Benihana (which is one of three different types of restaurants run by the company (see http://www.benihana.com/about/video/ for a brief overview of all three)). Utilise the Benihana simulation used in tutorials to illustrate your arguments, analysis and recommendations in this assignment. Steps in the process: 1. Identify and evaluate issues/problems with Benihana’s Teppanyake restuarants current operations using theory/ies covered in topics 1-7 (You can chose any specific Benihana as anRead MoreBenihana Restaurant884 Words   |  4 PagesCHALLENGE 1 How many additional customers can Benihana service with batching? First of all, it was obvious from the first glance that batching strategy was the right one, as it was profitable. On the contrary, the non-batching strategy it was not profitable and there was a loss of $ 201.58. This is due to the fact that batching allows the restaurant to use fewer chefs which lowers the fixed costs maximizing the profit. We can also notice that in the cases of batching versus the cases of non